Dr. Praeger’s Enters Chilled Section With New Veggie Burger Line

Dr Praeger's
©Dr Praeger's

After 25 years in the frozen food sector, Dr. Praeger’s Sensible Foods announces its first lines in chilled veggie burgers with two new product launches. The US company leads in vegetarian, vegan, gluten free and kosher frozen food categories and has the #1 selling SKU, California Veggie Burger at Whole Foods.

The new refrigerated products are a Classic Veggie Burger including carrots, onions, peppers, peas, kale, courgette, leafy vegetables, quinoa and brown rice, and a Chipotle Black Bean Veggie Burger with black beans, corn, paprika and brown rice with a smoky chipotle kick.

“Meat alternatives are becoming increasingly popular. Dr. Praeger’s also wants to offer its customers veggie burger options that they love,” said Larry Praeger, CEO of Dr. Praeger’s. “We know that there is still a large market for traditional veggie burgers that look and taste like vegetables and we want to offer this option to our customers”.

Dr. Praeger’s chilled burgers are available in selected Walmart shops nationwide in two-packs in the chilled department.