The company ‘evolution of smooth’, eos for short, is bringing a vegan, wax-free lip balm to the market.
The Berlin beauty label is expanding its range of lip-care products with the eos Crystal. The new lip balm is distinguished from previous products both by its ingredients and by its external appearance; unlike previous lip balms, the Crystal contains not beeswax but castor, coconut, shea, avocado and sunflower oil. Consequently, the product is completely vegan. In addition, it contains no mineral oils or parabens, and the product is fully recyclable and gluten-free. The product should, as Nataša Nikolić says in the commercial magazine “Cash”, “quickly move in and be particularly well-suited as a base for lipsticks.”
The eos Crystal can be recognised by its packaging, which is in the shape of a diamond. The lip balm is crystal clear and transparent.
The lip balm, in the variants “Hibiscus Peach” and “Vanilla”, will be available from May 2018 in pharmacies. It will also be available in perfumeries and certain online stores.
Eos says, “eos Crystal makes vegan look deliciously good with a blend of 5 nourishing natural oils for perfectly hydrated lips without the heaviness of wax.”