Wyler Farms, one of Israel’s leading tofu companies, and Innovopro, a leading FoodTech Start-Up, have entered into a cooperation for the launch of non-dairy products in the Israeli market. Innovopro’s CP-Pro 70® chickpea protein concentrate is part of a new innovative non-dairy beverage product line to be launched by Wyler Farms in Israel.
According to a recent market report, the world plant-based beverage market is set to reach US$ 38 billion by 2024, growing at a CAGR of over 14% during 2018-2024. Consumers are increasingly concerned about sustainability and environmental issues and about how their own actions can contribute to reducing negative environmental impacts.
InnovoPro is an Israeli foodtech firm which specialises in chickpeas as a protein source. In December of last year, it raised $4.25 million in a funding round led by Migros, Switzerland’s largest retailer, and continues to see success on the back of rising plantbased and flexitarian diets in Israel.
“Innovopro’s chickpea protein enables a sustainable supply chain, starting from the raw material itself, through the chickpea protein production that has a lower environmental impact than other utilization methods, to its use as the base ingredient for clean-label food products with shorter and healthier ingredient lists, for the health of the global market” says Taly Nechushtan, Innovopro’s CEO.
The cooperation between Innovopro and Wyler Farms, according to the CEO of Wyler Farms, Gilad Tzory, will be the perfect alliance to enable the two companies to offer consumers more non-dairy alternatives.
“It will allow us to launch a unique non-dairy milk alternative for the Israeli market in order to meet the increasing demand for delicious and nutritious non-dairy products. CP-Pro 70® chickpea protein, with its high functionality and clean-label properties, has enabled us to successfully develop groundbreaking products. These are the first products of their kind in the Israeli market, and more new and exciting product launches are expected in the coming months.”
