Green Boy Launches Plant-Meat Protein, Aims to Expand Footprint in North America and Europe

Green Boy
©Green Boy
Green Boy Group, based in LA and Amsterdam, announces the launch of Plant-Meat Protein™; a non-GMO plant-based protein powder that is developed as ‘meat’ grade and is said to enhance mouthfeel, boost nutritional properties and enlarge the textured aspects in plant-based meat products. 

Aimed towards the production of plant-based meat like plant-based burgers, nuggets, sausages but also to produce textured plant-based proteins (TPP) in the form of crisps or granules; Plant-Meat Protein™ comes in four different types of protein made from Pea, Mung Bean, Fava Bean and Chickpea.

Says Peter van Dijken, Green Boy Group Co-Founder: “Green Boy already supplies the leading brands in the plant-based meat industry and with Plant-Meat Protein™ we hope to enlarge our footprint in the North American and European market and make it more readily available via our distribution channels for food manufacturers who focus on producing plant-based meat and are looking for the next generation of plant-based proteins.”

nuggets Green Boy
©Green Boy

“Plant-based protein is a key ingredient in the formulation of a plant-based meat product,” explains Frederik Otten, Co-Founder of Green Boy Group. “This market is evolving with lightning speed and plant-based meat products made with vital wheat gluten or soy protein are not as popular due to allergy concerns along with whey and casein proteins as they are of dairy origin. With Plant-Meat Protein™ we offer a line of more functional, sustainable and healthier plant-based proteins as the building block for the next plant-based meat hit product on the supermarket shelves, in the fast-food chains or online,” added Otten.