Other ice-cream producers keen to profit from growing interest in plant-based products include Magnum and Ben and Jerry’s. Last year, a report by Future Market Insights predicted that the American plant-based ice cream market will grow to reach $1 billion by 2027.
In 2017, Häagen-Daz launched four vegan ice cream flavours: Peanut Butter Chocolate Fudge, Coconut Caramel, Chocolate Salted Fudge Truffle, and Mocha Chocolate Cookie. The following year the brand expanded its line to include four new dairy-free products including pints of Crunchy Peanut Butter and Coconut Cookies and Crème. In addition to these it produced the Non-Dairy Amaretto Black Cherry Almond Toffee which is sold in Scoop Shops in the USA from March this year.
The Häagen-Dazs website states that rather than just substituting with soy, almond or cashew milk, every flavour in the Häagen-Dazs non-dairy collection begins with a core ingredient, like real pieces of Belgian chocolate, actual peanut butter, or real coconut cream resulting a creamier texture and an authentic taste.
Häagen-Dazs, a North American company, released the lines last year through online store Target. New expanded distribution will include grocery stores across the USA.