Huel Presents its First Ready-to-Drink Vegan Product

huel logo
© Huel GmbH.

After the tremendous success of Huel Powder, which can be transformed into a full meal within seconds, Huel has now introduced its first vegan ready-to-drink option.

Huel’s Ready-to-Drink is pre-mixed, and will make the lives of many people even easier. The shake is available in vanilla and berry flavours. Like all Huel products, Huel Ready-to-Drink was developed in collaboration with nutrition expert James Collier. It contains all 26 essential vitamins and minerals, as well as the optimal balance of proteins, carbohydrates and fats that the body needs for a healthy diet.

With a shelf life of 7 months, the shakes are the perfect snack for in between meals, and are a healthy alternative to fast food. Huel Ready-to-Drink is sold in a 100% recyclable plastic bottle and, like all Huel foods, is vegan. Huel aims to further expand its dream of offering affordable and more sustainable food to the ever-growing world population.

The brand has been profitable ever since its establishment 3 years ago, and achieved an annual turnover of 50 million euros in 2018. In October 2018, the company received an additional cash injection of 22 million euros from Highland Europe to further expand globally. A few weeks ago, Huel was launched in China, and Huel Ready-To-Drink marks the company’s next milestone.

Founder Julian Hearn commented on the launch: “Since Huel was founded in 2015, we have worked hard to fulfill our mission of providing the population with healthy, sustainable and affordable food. In today’s fast-paced world, people have less and less time to maintain a healthy diet. Many are often on the move and depend on food to go. With Huel Ready-to-Drink, we will be able to make life easier for those people. They will have a healthy meal ready to hand anytime, anywhere, and will no longer have to resort to unhealthy and expensive fast food. I am very happy to have finally entered the to-go market.”