A new collection of vegan, animal-free make-up has been released by Kat von D. To mark the brand’s 10th anniversary, a limited gold collection with vegan make-up products for the eyes, lips and face will be offered. This limited collection is available online at Cinco.
Additionally, Kat von D will offer an unrestricted collection which will be distributed in Germany by Galeria Kaufhof, amongst others. Kat von D describes her reasons for launching a vegan collection as follows: “I want to tell the story of @katvondbeauty through ten contemporary muses. These ten muses brought me so much inspiration, not only with their external beauty, but also with what they offer the world through their art.”
Meanwhile, Kat von D beauty products are distributed in 35 countries worldwide. The mission is to provide high quality, vegan and animal-free make-up products. The brand guarantees that all tests concerning the efficacy and tolerability of the products have been carried out without animal testing. Kat von D is one of the fastest growing makeup brands in the world, with vegan shoes also offered under the brand.