The new allergen-free, vegan protein ingredient has been developed for low-pH beverages such as waters, juices and energy drinks and claims to provide a refreshing taste and clarity that is unrivalled in the marketplace. Kerry states that ProDiem Refresh delivers a new standard in protein enhancement in beverages without compromising either refreshment or flavour.
“ProDiem™ Refresh is unique on the market, and delivers outstanding functional and nutritional benefits while addressing the emerging consumer demand for more natural, plant-based, safe (allergen-free), clean label (no stabilizers required), and sustainable ingredients,” said Mindy Leveille, Marketing Manager, Proteins for Kerry Taste & Nutrition.
Consumer demand for protein and healthy options is driving the mainstream adoption of protein supplementation, propelling its reach into new food or beverages applications such as low-pH beverages. Currently, only a few protein solutions exist in the marketplace for use in low-pH beverage applications. The main sources used in waters, juices and energy drinks are derived either from animals (i.e., containing collagen, dairy) or soy (i.e., an allergen in many markets). This is the gap Kerry identified and sought to bridge with this new product.
According to the company the following are market firsts:
- It is unique on the market and delivers outstanding functional and nutritional benefits while simultaneously addressing the emerging consumer demand for more natural, plant-based, safe (allergen-free), clean label and sustainable ingredients in foods and beverages.
- It delivers superior stability and solubility in low-pH beverages compared to other ingredients on the market (no stabilizers required).
- It is the first in the market to provide a vegan, allergen-free, dairy-free and collagen-free protein solution for low-pH beverages.
Kerry says that with ProDiem Refresh, consumers can get protein in lighter and more refreshing beverages without compromising on clean-label, sustainability or taste.