Kinderfarms Debuts Kinderlyte to Disrupt Children’s Beverage Category

©Kinderfarms

Newly created company Kinderfarms is on a mission to make natural children’s wellness products more easily accessible. In a world that is increasingly focused on real, healthy ingredients, there are still many categories where outdated artificial products are the prevalent option.

Kinderfarms’ first product launch is Kinderlyte, a line of vegan-friendly Oral Electrolyte Solutions (OES) that contain no artificial sweeteners, flavors, or colors and are Non-GMO Project Verified. The three flavors – fruit punch, orange and grape – will be available across children’s wellness and baby food sections of various drug, grocery and natural food stores nationwide, as well as online.

“In 2016, I made a 2 a.m. trip to the store for my daughter who was sick with the flu, only to find that the oral electrolyte solution I had purchased was full of artificial sweeteners, flavors and colors – ingredients like Sucralose, Acesulfame Potassium, Yellow #6, Blue #1, Red #40 – that I wouldn’t drink myself, much less give to her,” said Jeremy Adams, CEO, founder, Kinderfarms.

Kinderlite
©Kinderfarms

With an MBA from Harvard Business School and a history of almost 20 years in the consumer goods space, Adams was well-prepared to create a solution. Adams held previous executive roles at various CPG brands, including VP of marketing at GT’s Kombucha and head of marketing at POM Wonderful. He is also committed to service, so Kinderfarms has committed 1% of sales (not profits) to provide life-saving access to clean water for families in need.

Kinderfarms has partnered with Venice Brands for the initial launch, a company which incubates and invests in consumer brands with a focus on health and wellness. The partnership has started building an expert team, including Sean McLean, who was the VP of sales at Zarbees and led the company’s growth over the past five years through an exit to Johnson & Johnson. They have since added Melanie Juracek as director of operations and Izzy Chafkin (a shared Venice Brands resource) as director of finance.

More information at: kinderlyte.com and venicebrands.com.

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