Kroger Introduces Don Lee Farms Burger to 8,000 Locations

Don Lee Farms burger
Image: BusinessWire

Don Lee Farms is announcing the introduction of its trailblazing Organic Plant-Based Burger in nearly 2,000 Kroger® markets. The burgers will be sold in the meat section at Kroger®, Ralphs®, Dillons®, King Soopers®, Fry’s®, QFC® and Fred Meyer®.

Donald Goodman, President, Don Lee Farms, said: “Working with Kroger® has been a priority for us in our pursuit to expand to where our customers want us to be. With the addition of Kroger®, we are bringing the fastest growing burger of its kind to nearly 2,000 locations in the United States. With both private label and branded, we are now in over 8,000 retail markets.”

The family-owned food company, named by Women’s Health® as one of the best veggie burger brands according to nutritionists, recently announced distribution in Publix® and a global expansion into 15 countries in Europe, South America and the Caribbean.

The popular organic burgers will be available in Kroger® in May and are currently available at Costco Wholesale®, Publix®, Wegmans®, HEB®, Stater Bros®, Tops®, Stop & Shop® and markets across the United States.  The burger is organic, vegan, gluten-free and an excellent source of plant-based protein.

Since its launch, Don Lee Farms has sold millions of the Organic Plant-Based Burger to club stores, markets and on Amazon®’s Treasure Truck. CookingLight® proclaimed, “When a new ‘beefy’ burger by Don Lee Farms came to the market… we gamely decided to taste them against the other beef-like veggie burgers. And we liked them. In a side by side taste test, we preferred Don Lee Farms’ burgers.”