The actor Leonardo DiCaprio, who has long been committed to the environment and climate protection, has invested in his favourite shoe brand, Allbirds. The sustainable shoe manufacturer is developing a sole made of renewable sugar cane.
DiCaprio’s foundation has already donated to the fight against climate change. According to People magazine, he is now proud to be supporting sustainable and environmentally friendly fashion with his latest investment.
“Creating sustainable consumer goods requires strong commitment from brands who understand their role in solving our environmental crisis,” said DiCaprio. “Allbirds is leading the way in developing new materials that will serve as models for the footwear industry. This kind of innovation is crucial for a more sustainable future.”
Unlike the plastic foam usually used to make sneakers, Allbird uses a sustainable material made from renewable sugar cane for its new SweetFoam sole. The first shoes to be made with this material are its flip-flops, which are available for 35 US dollars. This material will also be made available to external companies for production.
Like Allbird, shoe labels such as Veja and Ethletic have made the decision to produce sustainable vegan shoes, as they are in increasing demand.