Lycored Introduced Its Food and Beverage Color Matching Tool HueFinder™ 

RGB HueFinder with background
©Lycored

Lycored, a leader in lycopene-based color and taste-enhancing ingredients for food and beverages, has introduced HueFinder, a  color-matching tool which allows manufacturers to create the perfect shade for food and beverage products. 

HueFinder includes Lycored’s entire range of food colorants, which are vegan, non-GMO, Kosher, Halal, and allergen-free. The online tool offers easy access to application-specific insights and indicates which of its super-stable colors – reds, pinks, gold, yellow, or oranges hues – is the most suitable.

Lycored states that its colorants are pH-independent, offer a neutral taste, are temperature and light-stable, and are also resilient enough to withstand the rigors of industrial food and beverage processing.

“The process of finding the right shade to meet color challenges and taste issues can be a daunting, time-consuming task for product developers,” said Christiane Lippert, Head of Marketing (Food) at Lycored. “HueFinder seeks to harness our depth of application expertise and stability studies to make the selection process much smoother.”

“Our vertically integrated color portfolio of red shades is made from natural lycopene extracted from tomatoes, while our yellow, gold, and oranges are sourced from our particular super producing strain of fungus called Blakeslea trispora.

“Both are tested for stability across multiple applications including flavored waters, UHT treated dairy drinks, juice-based beverages, hard-coated confectionery, cheeses, prepared fruits and syrups, yogurts, fortified gummies, and surimi seafood.”