New Wine Gums Set to Woo Vegans in the UK

Free From Fellows wine gums
©Free From Fellows

Sugar-free, vegan confectionery brand Free From Fellows is extending its line up and adding Wine Gums to their already popular and award-winning selection of gummies and hard-boiled sweets.

Umbrella brand Bravura Foods is showing no signs of slowing their quest to consistently bring delicious and unique products to the market. The business also markets other popular vegan brands including Panda Liquorice, Freedom Mallows and Captain Kombucha.

Lisa Gawthorne, co-Founder of Bravura Foods and Vegan GB athlete commented, “We are really happy to be in a position to offer consumers what they want with no compromise on taste or quality. We researched this next launch well and the consumers were crying out for vegan wine gums which isn’t a surprise given that they all contain gelatine on the market.”

Karl Morris, Co-Founder of Bravura Foods added “Free From Fellows has been doing so well since its launch as it has the appeal of offering the nationals favourite all a sugar-free and vegan format and we firmly expect the wine gums to become a firm favourite in the confectionery market.”

Launching into Sainsbury’s this October in 70g bags for £1.30 and health food stores in 100g bags for £1.99, the wine gums are sugar-free, gelatine free, gluten-free and are also free from dairy, egg, soy, palm oil and nuts. As with the rest of the range they don’t contain any artificial flavours or colours and are certified by both the vegan and vegetarian societies.