New Zealand Burger Chain Teams up with Beyond Meat to Create the Beyond Beleaf Burger

Burger Fuel
©Burger Fuel

Launching this month to coincide with the Meatless May campaign, NZ burger chain BurgerFuel has teamed up with Beyond Meat to distribute the 100% vegan Beyond Burger Patty in all 80 food outlets.

Served as a mini-sized burger, the Beyond Beleaf contains all the ingredients you’d expect to find in a gourmet cheeseburger. According to Burger Fuel, it tastes so close to the real thing it’s hard to believe it is 100% vegan. The Beyond Burger patty comes with vegan provolone cheese, BurgerFuel vegan aioli, salad, relish and served on mini artisan buns.

Beyond Meat has recently had an incredible stock market launch;  with shares soaring another 13% Tuesday, bringing the stock’s post-IPO gain to an unbelievable 240%. Its first day of trading was reportedly the best performing 1st day IPO in twenty years.

The marketing behind the launch is aimed at everyone, both meat eaters and vegan. The company are keen to promote better sustainability, and do so by encouraging meat eaters to try this product: “For humanity and beyond, this is a burger for everyone. Vegans, we got you, and for the rest, if you come to BurgerFuel for our 100% pure grass-fed beef, then we wholeheartedly encourage you to step outside your comfort zone within your comfort zone.”