The full range of Nibble Bites will launch at the bay: CHOC ORANGE BROWNIE with 72% dark chocolate chips (winner of the Silver Free From Food Best Snack Bar Award 2019); MINT CHOC BROWNIE with cacao nibs, made with the mint oil and cacao nibs; and CHOC WALNUT BROWNIE with walnut pieces, smooth chocolate and a hint of vanilla.
Nibble Brownie Bites Launch in Sainsbury’s “Taste of the Future” Bay
June 26, 2019
Nibble Brownie Bites, the award-winning premium healthy snack launched by Nibble Protein, is launching in Sainsbury’s “TASTE OF THE FUTURE” bay in selected stores this week. With on average 45% less sugar than other leading brands, Nibble Brownie Bites have been designed to appeal to those looking for healthy, lower sugar, protein snacks but with a sweet taste.
For the first time in Sainsbury’s 150-year history, the supermarket is launching a fully dedicated, branded “TASTE OF THE FUTURE” bay to promote innovative ambient brands. Sainsbury’s has offered a 12-week trial to these promising food start-ups, with a view to offering them a listing after the trial. Nibble is one of eleven diverse brands launching this June as part of the new Future Brands initiative.
Made with antioxidant-rich dried plum purée, Nibble’s vegan bite-sized brownies contain 1g of sugar per piece, contain on average 18% protein and carry under 100 calories a pack.
Nibble founder, Erin Moroney says,“We’re really excited to launch in Sainsbury’s. As a young brand, it’s such an amazing opportunity and we’re so grateful to the Future Brands team for their perseverance and forward-thinking!”
Nibble Brownie bites are now available in the Sainsbury’s Taste of the Future bay (RRP £1.49).