Garden Gourmet – a 100% Nestlé subsidiary – launched the Incredible Burger in Europe this April. The product is now is being added to the product range of the German food discounter NORMA after a test phase in more than 200 branches of the Fürth and Kerpen (NRW) branches. With the new plant product, NORMA is expanding its vegetarian and vegan range, which already comprises more than 180 products.
The patty is based on soya and wheat protein and costs 2.99 euros. For NORMA, the new burger on the refrigerated shelf is the logical next step in the development of the company’s diverse range of products. The ever-growing group of vegetarians and vegans in Germany should welcome the new NORMA line of meatfree products which are completely free of animal ingredients – more than 180 items are already available. NORMA ranks among the most vegan-friendly discounters of the Albert Schweizer Foundation in top places.