Founded in 2015 in Santiago, Chile by Matias Muchnick, Pablo Zamora and Karim Pichara, NotCo achieved its goal of becoming a unicorn by raising $235m from investors such as Lewis Hamilton and Roger Federer this year, fuelling the company’s growth in both Latin America and the US.
Speaking to vegconomist this June, CEO Muchnick spoke about his brand’s upcoming IPO and plans for global expansion. “Since day one we’ve been looking to challenge the industry as a whole. Unlike companies that focus solely on alt-meats or alt-milk, we are the only company already selling products in key animal protein substitute areas with NotMilk, NotBurger, NotIceCream and NotMayo in five different countries.
We are the only global company to disrupt massive food and beverage simultaneously. Unicorn status will allow us to continue to develop the technology and our portfolio and challenge some of these larger players even more.”