Brand new London pizzeria NXT LVL PZA is partnering with some of the biggest names in plant-based meat including Heura, Meatless Farm, Beyond Meat, and THIS, to create pizzas that are “secretly vegan” in order to encourage omnivores to switch to a plant-based diet and take pizza to the NXT LVL.
Market first
The company’s unique branding is based around gaming culture, and it has been confirmed that NXT LVL is the first and only outlet in the UK at present to use Pleese Cheese – New York’s game-changing pizza cheese created without dairy, soy, seeds, or gluten.
The new venture sets out this week at its first delivery-only location in London with aptly named products such as:
- The Pac Mac – with Beyond Meat burger topping
- Hangry Birds – featuring Heura chick*n
- Spice Invaders – with vegan pepperoni made by Verdino
- The Fifajita
- Nintendough (Garlic Pizza Bread)
- Super Nintendough’ (Cheesy Garlic Pizza Bread)
Dirty, meaty pizza that doesn’t harm animals
NXT LVL is is setting out to disrupt the £2.1bn UK pizza delivery market, with the aim of making vegan pizza the market standard rather than just a menu option, onboarding industry experts Edin Basic, founder of Firezza Pizza, and Jerry Gamez, ex CEO of Le Pain Quotidien, to its advisory board to help expedite its mission.
Founder & CEO Fabio Matticoli says: “I’ve always craved a delicious, dirty, meaty pizza that doesn’t harm animals and the planet, but the vegan pizza options out there just weren’t satisfying to me. That’s why I decided to start this business, inviting the best food tech companies, and experienced QSR professionals to create vegan pizza that wins on taste, price and convenience.”
Michael Hunter, Managing Director UK at Meatless Farm, added: “We share a combined passion with NXT LVL PZA for bringing bold, tasty and exciting plant-based food to a broader market. From our bacon lardons to chicken fajita pieces, customers will be able to take a bite into mouth-watering next level plant-based pizza, where no one will feel they are missing out on meat.”
NXT LVL PZA is available to order at https://nxtlvl.pizza/ on Deliveroo, UberEats, and Just Eat, initially within a three miles radius around Nine Elms, London.
