PURITO Launches Vegan and Cruelty-Free Cosmetics Line

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The Korean cosmetics company PURITO has launched a new line of vegan-friendly skincare products certified by the globally recognized EWG safety standard.

The new PURITO Centella Green range is free of harmful additives, animal ingredients and animal testing, and is thus in line with the global consumer trend towards more ethical and environmentally-friendly cosmetic products. The Centella Green series uses the powerful ingredient Centella Asiatica, which is rich in amino acids and known for its anti-aging properties. The range has been designed to be water-based rather than alcohol-based, and is especially likely to appeal to people with sensitive skin.

PURITO’s corporate philosophy includes strong ethical and environmental responsibility. In addition to its use of natural ingredients, all products are packaged and shipped with recycled paper. “We take our responsibility to consumers and the environment very seriously, and our PURITO Centella Green series is an example of this,” says Sunny Kim, PURITO Director.