The Fry Family Food Co today launches The Big Fry Burger, into 466 Coles supermarkets after three years of development. The company, founded in South Africa in 1991, reports a 25% YOY growth, and also reveals it is focusing on the development of plastic-free packaging in the near future.
The Big Fry Burger is non-GM, naturally cholesterol-free, low in saturated fat and high in protein with 20g per 112g patty. It is created with a blend of non-GM plant proteins and is flavoured with coriander seeds, paprika, cilantro, white pepper, black pepper, parsley and turmeric. “The texture is quite different from the other Fry’s products. It’s a lot meatier and feels a lot like ground beef. The Big Fry Burger is also the only Fry’s meat-alternative product that is sold uncooked and it, therefore, has quite different cooking instructions which can be found on the packaging,” explains Tammy Fry.
Fry’s also states that the burger’s packaging is also a big leap forward, with each component being 100% recyclable. “Our packaging is a huge priority for us at the moment. We are hoping to have plastic-free packaging in the next few years and we are working day in and day out to achieve that goal,” explains Tammy.
The Big Fry Burger retails at $7.00 for two patties and is available now in 466 Coles nationwide.