The Vegetarian Butcher, a Dutch manufacturer of vegan meat alternatives, will launch a vegan smoked sausage in October 2018. It will initially be available in Dutch supermarkets.
The company had to work long and hard on this new and innovative product. “The fact that we have worked on this product for seven years with sausage manufacturers and flavour specialists shows how important the development of a great smoked sausage is to us in every respect. This was the longest development path in our entire product range. And there’s more to come; we want to launch even more new vegan products in the near future,” says Jaap Korteweg, founder and director of The Vegetarian Butcher. Meanwhile, the vegan manufacturer’s products are available in more than 4,000 stores in 15 countries worldwide.
Vegan product launches are increasing rapidly worldwide. According to Innova Market Insights, there has been an average annual growth of 45 percent in the introduction of vegan food and beverages. In Europe, the market penetration for new vegan products was 7 percent in 2017; in 2013, it was only 1.5 percent.