Waitrose Doubles Vegan Range to 120 Products

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©Waitrose

Waitrose announces the addition of over 30 new own-label vegan products, doubling its to over 120 products in total. The British supermarket states that “sales for vegan and vegetarian products have increased in the last year, with vegan ready meals overtaking vegetarian for the first time ever.”

Waitrose states that this Christmas was the biggest year for vegan food, with sales up by 40% year on year. Its new range offers what it claims to be “a number of first-to-market innovations” including Vegan No Egg Fried Rice and Crisp-Crumbed Fishless Goujons, made from banana blossom.

Simona Cohen-Vida-Welsh, Waitrose & Partners Vegan Developer says, “Last year we saw veganism and plant based diets making their way further into the mainstream and we see no signs of this slowing down.

“This January we are doubling our vegan and vegetarian range with some innovative new products not seen on supermarket shelves before. Our flavour-packed range offers both simple ingredients for customers to build their own dishes and comforting ready meals for a quick and easy dinner. Cutting down on meat, increasing your vegetable intake or going vegan has never been easier!”

The range is available exclusively in Waitrose & Partners shops and online.