UK plant-based meal delivery service allplants has launched some of its most popular dishes at supermarkets Planet Organic and Ocado.
This is the first time allplants has ever been available at retailers, with the brand previously operating on a D2C basis. London chain Planet Organic is the first brick-and-mortar retailer to stock the ready meals, while online supermarket Ocado is the first national retailer.
The dishes available include Sticky Teriyaki Udon Noodles, Protein Power Buddha Bowl, Truffle Mushroom Orzo, and Mac & Greens. They retail from £5.50.
“If you’re a busy foodie who cares about the planet, and don’t want to compromise on flavour or your health, consider your mid-week meals officially sorted,” said allplants on LinkedIn. “Look out for our unmissable yellow sunshine brightening up a freezer near you.”
Record-breaking fundraising
In 2020, allplants finalised a £4.5 million crowdfund, said to be the largest ever for any vegan brand worldwide. The company told vegconomist it would use the funding to “establish allplants as Europe’s number one plant-based food platform”.
By 2021, allplants had announced plans to expand internationally, and broke more records by raising $52 million in the largest ever Series B round for a European plant-based brand.
“In the five years that we have been cooking, we’ve seen the demand for plant-based food explode. We’ve got a tonne of exciting plans to bring the movement to even more people’s kitchens, and this investment will allow us to do just that,” said founder and CEO Jonathan Petrides.
