Barilla, the “world’s largest pasta manufacturer”, is launching its first-ever vegan pesto, expanding its lineup of sauces. This new plant-based option will be available exclusively at Kroger stores beginning this month, with broader distribution expected at major retailers in 2025.
“We believe these pesto sauces will inspire new culinary creations”
The new pesto variety has been designed to cater to both vegan consumers and those with lactose intolerance, offering an alternative without the inclusion of dairy ingredients. The recipe includes 35.6% basil, along with olive oil and cashews.
According to Barilla’s Pesto Brand Manager, Matt Michaels, “This Barilla expansion meets consumers’ growing appetite for genuine Italian flavor with a range that offers creamy, spicy, and sweet notes to satisfy diverse preferences.”
Part of broader product expansion
This launch is part of Barilla’s product line expansion into new pesto varieties, including Creamy Tomato and Sweet and Spicy Pepper (both of which are non-vegan). The company cites the versatility of these sauces, which can be used not only with pasta but also on pizza, in paninis, and as accompaniments to various proteins.
Barilla joins other notable sauce manufacturers like Filippo Berio in offering plant-based pesto options, responding to growing consumer interest in dairy-free products. The vegan pesto will retail for $3.99 and requires no heating, allowing for convenient use in a range of dishes.
“We believe these pesto sauces will inspire new culinary creations and become a cherished staple in kitchens across the country,” Michaels said.
