Products & Launches

NBA Star Chris Paul Launches Gopuff Good Eat’n Vegan Snacks, Invests in Umaro Bacon

Basketball superstar Chris Paul has partnered with grocery delivery platform Gopuff to introduce Good Eat’n – a new line of boldly flavored plant-based chips, popcorn, puffs and rinds. Paul has also invested in vegan bacon startup Umaro Foods for an undisclosed amount.

“This new brand with Gopuff [makes] plant-based snacks easily available with flavors that appeal to the masses”

Co-created by Paul and Gopuff, the line aims to transform the snack aisle by providing a unique selection of “surprisingly” vegan snacks made to appeal to everyone. Available via the Gopuff app, Good Eat’n features the following products and flavors:

  • Hot Hot Puffs
  • Cinnamon Sugar Mini Donut Puffs
  • Nacho Cheeze Tortilla Chips
  • Big Dill Ranch Tortilla Chips
  • Cookies N Creme Popcorn
  • Carolina Style BBQ Popcorn
  • Classic BBQ Porkless Rinds
GoPuff Good Eat'n Vegan Cheetos

Fan favorites

To curate the line, Gopuff and Paul reportedly conducted numerous surveys, focus groups and taste tests to discover favorite product types and flavors.

“As someone with a plant-based diet who loves flavorful foods, I know first-hand that it can be difficult to find delicious and approachable plant-based alternatives to your favorite snacks,” said Paul. “I’m thrilled to announce this new brand with Gopuff that makes plant-based snacks easily available with flavors that appeal to the masses.”

Umaro investment

Paul has also invested in Umaro Foods, which makes realistic bacon from seaweed. Co-founder and CEO Beth Zotter reveals her company connected with Paul through a chance encounter with his agent, and the athlete became the first person outside Umaro to try the product.

Umaro has raised at least $4M from other investors, including Shark Tank’s Mark Cuban, and launched into US food service in June.

Umaro Bacon and Cheese Biscuit
©Umaro Foods

On Sept. 16th, Umaro will feature in a new bacon-egg-and-cheese sandwich in New York City bodegas, through a partnership with Plantega. The brand is also expanding into several new restaurants, including LA’s Geaux Plant-Based, which will celebrate the Chris Paul partnership with two new dishes: CP3 BLT and Chopped Spinach Salad with Umaro Bacon. 

Umaro Founders
Amanda Stiles & Beth Zotter ©Umaro Foods

Paul, who went vegan in 2019, and is an outspoken advocate for the benefits of a healthy plant-based lifestyle.“Umaro Foods is a revolutionary brand offering a delicious and healthy plant-based meat alternative to crispy bacon,” shared Paul. “I’m excited to partner with them to help further accelerate their growth, success and social impact.”

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