Starting this week, packages of two 12-ounce bottles of JUST’s plant-based liquid egg will be available in select stores in the US. The current best-selling liquid egg had already been launched at ten Costco stores in Southern California. Sales will now expand to the Pacific Northwest.
The mung bean-based product has become the US’ top-selling liquid egg option, outselling whole chicken eggs in the first week of retail on Amazon Launchpad last year. Costco is selling the bulk packs for $10 each, which is around the same price of a single bottle at other grocery stores.
Recently, JUST announced that it has become the first major U.S. food tech startup to enter mainland China. Also, according to CEO Josh Tetrick, JUST could become the next listed vegan company.
