Products & Launches

Daring Debuts First Line of Frozen Plant-Based Chicken Entrees

Plant-based chicken brand Daring announces it will release its first-ever convenience line of frozen entrees. Available in several varieties, Daring Plant Chicken Entrees are debuting at this week’s Expo West in Anaheim, California, along with two additional product innovations: Daring Teriyaki Pieces and Buffalo Wings. 

Easy and versatile

Described as premium and clean-label convenience foods, the new Plant Chicken Entrees are said to be gluten-free bowls packed with protein. Speaking on social media, Daring said its customers are seeking easy and versatile meals that don’t sacrifice taste or quality. The frozen bowls are offered in several varieties, including Spicy Fajita, Teriyaki and Penne Primavera. 

Also at Expo West, Daring is showcasing its two latest Plant Chicken flavors: Teriyaki and Buffalo Wings. 

The Teriyaki Pieces, which first launched in January, feature a sweet and savory flavor with garlic and ginger, and are now available in select Albertsons, Vons, Pavilions, Safeway and Jewel Osco stores. The company has not yet revealed when it will roll out the frozen entrees or Buffalo Wings. 

Daring Buffalo Wings

Target and more

Daring saw strong growth in 2022, when it debuted its first refrigerated product, Plant Chicken Tenders, in grocery store meat aisles and launched into thousands of Target stores. The company’s products also reportedly took place in a Starbucks USA trial, where they were served in mini plant-based chicken sandwiches. Starbucks has not released any additional details about the tests.

To date, Daring has closed Series A, B and C rounds, and secured over $120M in funding. Looking ahead, Daring says it will continue to look for new ways to reinvent chicken – the world’s most popular animal protein.

Daring Plant-Based Chicken
© Daring

“Chicken for chicken lovers”

As Founder and CEO Ross Macakay told vegconomist in an interview last year, “Our long-term mission is to replace and rethink chicken in the global food system. I wanted to continue creating plant chicken for chicken lovers, with a product that is a true 1:1 substitute for animal chicken without the animal. Our goal is to not only be a product for vegans but to also continue our growth among flexitarians and continue educating on the impact that small steps can make.”

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