Products & Launches

Duke’s Plant-Based Mayo, a Vegan Version of the Southern Condiment with a Cult Following

With the tagline, “It’s got twang”, Duke’s Mayonnaise is the third-largest mayonnaise brand in the United States after Hellmann’s and Kraft, and is prominent in the southern US states where it has a cult following and some fans even sporting Duke’s tattoos. In addition to the US, Duke’s Mayonnaise is available in New Zealand, Australia and the Middle East.

Yesterday, the fan-favorite brand announced the launch of a vegan mayo for foodservice, and what’s more, it’s sugar-free, making it suitable for diabetics.

“Best vegan mayo I ever had”

Chef Trevor Knotts, corporate chef at The Daily in Richmond, VA, has declared the product as the “Best vegan mayo I ever had.” After a taste test, he said he “would never know it was vegan. Doesn’t feel like it’s missing anything.”

“Duke’s Plant-Based Mayo is based on the same family recipe Duke’s has used since 1917, never made with sugar, and this time with no eggs. Duke’s Plant-Based Mayo is the only vegan mayo with that little southern something that makes good things better,” states the household brand, founded in 1917 in Greenville, South Carolina, by Eugenia Duke.

“It’s the perfect choice for consumers seeking plant-based alternatives without compromising on taste,” states president of Duke’s Mayo, Joe Tuza. “Our plant-based mayo represents our commitment to providing options that cater to the diverse dietary preferences of today’s consumers.”

Duke's launches Plant-Based Mayo
© Dukes / image by vegconomist

A healthy market

Science Direct states that the average American consumes four pounds of mayonnaise per year, equating to an industry worth $2 billion in the US alone. The North American mayonnaise market, valued at US$ 5.9 billion in 2022, is projected to reach US$ 7.1 billion by 2028, according to According to this market report, conventional mayo is set to grow with a CAGR of 3%, while on the other hand, the market for egg-free mayo is set to increase with a CAGR of 6.4%, according to Future Market Insights.

Competitors also offering vegan mayonnaise in the USA include Hellman’s, Heinz, Kraft-Heinz NotCo, and of course, the famous Just Mayo recently returned to the market after a four year hiatus.

Duke’s Plant-Based Mayo is vegan, gluten-free, sugar-free, with no artificial flavors or colors, no high fructose corn syrup, and is kosher. The product will be available in 4/1 Gallon and available for purchase through foodservice distributors. A 16oz jar will also be conveniently accessible to consumers through the brand’s online store.

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