Eatplanted – the Swiss plant-based meat producer – has launched its award-winning gourmet alt meat products in the UK. The launch features a ‘Veganually’ campaign that encourages people to take plant-based eating beyond just January.
One of the leading plant-based food techs in Europe, the Zurich based plant meat producer claims to bring a new perspective to a booming industry with its transparent in-house manufacturing process and ‘plant to plate’ approach. Eatplanted received the Best Alternative Chicken Product award at its first UK exhibition – the Plant-based World Expo in London – and has now launched a UK webshop, with retail deals expected to follow soon.
The Switzerland-based startup raised over 36 million Swiss francs (nearly $39M) in 2021 from investors including international footballer Yann Sommer. The brand also caused a stir in Berlin with a 100 square meter art installation made of real plants arranged in the shape of a chicken.
The company hosted a gourmet culinary event in London to start the ‘Veganually’ campaign which encourages people to take plant-based eating beyond just January. Influenced by the Veganuary movement, Eatplanted hopes the Veganually event will encourage an increasingly health and eco-conscious population to maintain a more plant-based diet throughout the rest of the year.
Eatplanted’s entire range of products is available to purchase online at uk.shop.eatplanted.com with prices starting at £7.99 per 400g pack. As part of the UK launch, the company is running a promotion for consumers everywhere, who can get 25% off using the code ‘uklaunch25’ at the checkout.