Filippo Berio, a 155-year-old Italian producer of olive oil and pesto, introduces two vegan pestos to the US market, following a successful UK launch which took place this July.
The pestos, which are both plant-based and gluten-free, debut in Basil and Sundried Tomato flavors and feature tofu as a cheese replacement. Additionally, the products are certified by The Vegan Society, allowing for greater consumer confidence.
The brand’s product portfolio is available in over 75 countries. In the United States, Filippo Berio is marketed by Filippo Berio USA, a wholly owned subsidiary of the Salov Group, based in Lucca, Italy.
Vegan pestos in USA
Filippo Berio states that the expansion into the vegan market takes place in response to consumer demand. “Filippo Berio recognized this shift and, as a brand that’s dedicated to sustainability, health, quality and flavor, wanted to provide the best-tasting option for this consumer segment,” says the brand in its press release.
Other vegan pestos available in the US market include Trader Joe’s own-brand Kale and Cashew pesto, Seggiano, Jar Goods, and Sprout’s own-brand. Additionally, The Simple Root announced a line of potato-based pesto and dips in collaboration with McCains; the products initially rolled out in the UK with plans to enter international markets.
“After ongoing recipe development and countless blind taste tests comparing our Classic pesto and vegan recipes, we are thrilled to launch two flavorful and delicious vegan recipes that live up to the high-quality standards of the Filippo Berio brand that consumers have come to know and trust. We are confident our new products will become mainstays for those who are vegan or otherwise looking for plant-based alternatives,” said Dusan Kaljevic, deputy CEO of Filippo Berio USA.
Filippo Berio’s vegan pestos are available now on Amazon and will be distributed in select retail locations this fall.
