Products & Launches

Franklin Farms Launches Plant-Based Tuna in Original and Jalapeño Flavors

Franklin Farms, a division of Keystone Natural Holdings has expanded its plant-based product line with the launch of a plant-based tuna product.

Franklin Farms originally began as a mushroom farm in Franklin, Connecticut, over 20 years ago. Its product portfolio includes veggie patties, meatless meatballs, tofu, seitan, tempeh, chickpea tofu, vegan wraps, and more.

The new tuna product will be available in two varieties, Original and Jalapeño, formulated from a blend of plant-based proteins. The alt tuna is non-GMO and cholesterol-free, and offers 9-10g of protein per 2oz serving.

“Our plant-based tuna mimics the same bite, texture and flavor as traditional tuna and is unlike any other plant-based offering available in the market today,” said Cindy Wong, Vice President of Sales, Franklin Farms. “It is a 1:1 replacement for regular canned tuna but is 100% fish-free and perfect to use for tuna salad, tuna sandwiches, tuna casseroles and more. Flexitarians, vegetarians and shoppers looking to try more plant-based products will all love the delicious savory taste of our new Franklin Farms Plant-Based Tuna!”

Jalapeno Tuna in salad bowl
© Franklin Farms

“Not only is our Franklin Farms Plant-Based Tuna better for nutrition, it is also much better for the environment and sustainability efforts,” said Wong. “Tuna is both the world’s most consumed fish and one of the ocean’s most vulnerable populations. We wanted to create a sustainable fish alternative without compromising the flavor and texture of real tuna for consumers to enjoy.”

Wong adds, “We hope our new plant-based tuna will provide a flavor-forward, high-quality, vegan alternative to shoppers while helping with common seafood sustainability issues, such as overfishing, pollution and bycatch. By creating innovative plant-based options and making these options accessible to consumers, we aim to create a positive impact and a healthier, happier planet.”

Franklin Farms’ vegan tuna will be available in stores across the US this month.

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