GOOD GOOD, the leading better-for-you brand in the low-sugar category, recently launched what it describes as the first-of-its-kind, no-added sugar, vegan lemon curd (usually non-vegan due to the traditional recipe including eggs and butter) on the US market.
The new product contains just five calories – 93% fewer calories than its traditional equivalent – and zero sugar, targeting the 84% of consumers who are actively avoiding or reducing their dietary intake of sugar.
Founded in 2015 in Reykjavik, Iceland, as a natural sweetener company, the brand first arrived in overseas markets back in 2017. GOOD GOOD states that it now has a retail presence in 36 countries and is available online and in-store at over 10,000+ locations.
Growing preference for low and no-added sugar products
Consumer interest in low to no-sugar products has been increasing exponentially, aided by government programs and a rise of awareness in health and wellbeing.
States Tate & Lyle, “Sugar reduction is a global movement. Governments, the World Health Organisation, and health-focused social media influencers are talking about it. Consumers are looking for ways to get healthy and/or stay healthy, especially given the rise in obesity and diabetes.”
“Staying true to our commitment to elevate modern food culture and redefine kitchen table essentials, we’re proud to introduce the first no-added sugar, vegan lemon curd to the U.S. market – offering a delightful treat for everyone, from ingredient-conscious consumers to vegans,” said Gardar Stefansson, CEO & Co-Founder of GOOD GOOD.
“As trends increasingly reflect a growing preference for low and no-added sugar products, we’re thrilled to offer Vegan Lemon Curd for summertime baking, holiday treats, and every occasion in between. Our simple yet delicious recipe eliminates the hassle of making lemon curd from scratch, while still delivering an authentic taste so consumers can skip to the best part – enjoying it right away!”
The vegan lemon curd is now available online on Amazon and at www.goodgoodbrand.com at an SRP of $9.99.
