Häagen-Dazs, a brand owned by Nestlé Global, has unveiled a new oat-based collection in Canada which it says will “exceed the expectations of what plant-based frozen desserts can taste like”.
In Canada, products labeled as ice cream must contain cream, milk, or other dairy milk products by law, while those labeled as frozen desserts are not required to contain dairy, hence these are marketed as frozen desserts.
Produced locally in London, Ontario, the Plant-Based Collection features three flavours: Häagen-Dazs Plant-Based Chocolate Peanut Butter; Häagen-Dazs Plant-Based Vanilla Raspberry Truffle; and Häagen-Dazs Plant-Based Caramel Fudge Chip.
According to PETA, Häagen-Dazs offers seven vegan ice cream flavors in the US: Chocolate Salted Fudge Truffle; Coconut Caramel; Mocha Chocolate Cookie; Peanut Butter Chocolate Fudge; Chocolate Fudge Bar; Coconut Caramel Dark Chocolate Bar; and Peanut Butter Chocolate Fudge Bar. A previous range was released in Canada in 2019 which appears to be coconut-based.
“We believe that everyone, no matter their dietary preference, should be able to enjoy Häagen-Dazs,” said Juliane Trenholme, Marketing Vice President at Nestlé Canada. “Consumers recognize Häagen-Dazs for its creamy texture, simple ingredients and indulgent flavours which is why we created a new plant-based collection. Each new flavour is made in Canada and is designed for consumers who want a plant-based option without any compromise on texture or taste.”
Häagen-Dazs Plant-Based products are now available in the majority of major grocery stores across Canada.