HARI&CO, a French company making plant-based products from legumes, has announced the launch of its new meat-free keftas.
Inspired by the popular Moroccan dish made from minced meat and spices, the keftas are suitable for use in kebabs, sandwiches, and appetizers. They are made from legumes grown in France and are additive-free, with ingredients including pea protein, wheat protein, onions, tomatoes, and spices.
The keftas reportedly contain 20g of protein per 100g and have received a score of 90/100 on Yuka, an app that scans food and cosmetic products to rate their health impact. Additionally, they have a Nutriscore of A and have gained V-Label certification.
Helping French people eat more sustainably
The new launch comes just weeks after it was revealed that HARI&CO had partnered with three other French plant-based brands — La Vie, Accro, and Swap Food — to form InterVeg, said to be the country’s first coalition dedicated to plant-based food. The association will work to mobilize decision-makers and the general public around a shared vision for sustainable, healthy food.
In 2021, HARI&CO launched an advertising campaign to help French people overcome their “addiction” to meat.
“On a skewer, in a sandwich, or as an aperitif, our plant-based kefta arrives in the refrigerated section of your stores,” said HARI&CO on LinkedIn. “To pan-fry, to grill, to enjoy… In short, another 10/10 in the HARi&CO team!”
