U.S.-based snack brand HIPPEAS has announced the launch of a new vegan-friendly product, Cheezy Cheddar Pops.
Inspired by the classic cheese ball, the snacks are made from sustainably grown yellow peas and chickpeas. Each serving is said to contain 3g of protein and 2g of fiber; the product is also free of gluten and major allergens, and has been verified by the Non-GMO Project.
According to HIPPEAS, the Cheezy Cheddar Pops are light and airy with a melt-in-the-mouth texture. Suitable for adults and children alike, they can be purchased from Target, Amazon, Walmart, and the HIPPEAS website. More retailers are expected to be added soon.
“Clean, plant-powered ingredients”
HIPPEAS’s products are made using yellow peas grown with sustainable farming practices such as conservation tillage and crop rotation. Since peas are nitrogen-fixing, they require less fertilizer than many other crops, keeping the brand’s carbon footprint low.
Last year, HIPPEAS launched a new line called Flavor Blast! Chickpea Puffs, which debuted in two flavors — Vegan White Cheddar Explosion and Blazin’ Hot. The brand also offers a variety of other chickpea puffs, along with chickpea tortilla chips and pea-based veggie straws.
“With Cheezy Cheddar Pops, we set out to reimagine the classic cheese ball — bringing back that nostalgic flavor and fun you remember, but with a modern, better-for-you twist,” said Nick Marmet at HIPPEAS®. “These snacks deliver all the bold, cheezy goodness you crave, while staying true to everything HIPPEAS® stands for: clean, plant-powered ingredients, sustainable sourcing, and seriously satisfying taste — without any of the junk. It’s the snack you loved as a kid, upgraded for today.”
