Products & Launches

Impossible Burger Launches to Retail in US

The world-famous bleeding Impossible Burger is now available in 5000 restaurants across the US. It has also just been announced that the burger will sell in retail outlets from 2019.

According to their press release, “In response to overwhelming demand, Impossible Foods confirms it plans to sell the Impossible Burger in grocery stores starting next year.”

At present, the award-winning Impossible Burger, which is created entirely from plants, is served in restaurants including Fatburger, Wahlburgers, Umami Burger, Hopdoddy, Gott’s and The Counter, and “additional restaurants add the Impossible Burger every day.” Last week, Impossible Foods confirmed that the burger will be in stores in the United States starting in 2019. At present there are no further details about the retail launch or whether it will expand into other retail markets.

“By far the No. 1 message from fans on social media is, ‘When will I be able to buy and cook the Impossible Burger at home?’” said Impossible Foods’ CEO and Founder Pat Brown. “We can’t wait until home chefs experience the magic and delight of the first plant-based meat that actually cooks and tastes like meat from animals–without any compromise.”

The company also state that Americans have eaten more than 13 million Impossible Burgers since July 2016, which translates to the weight of beef from more than 6,500 cows. This saves land area larger than “25 Central Parks, the single-day water use of more than two million Americans, and greenhouse-gas emissions equivalent to driving the US from coast to coast 80,000 times.”

In relation to their sustainability mission, Brown states: “We now know how to make meat better — by making it directly from plants […] In eliminating the need for animals in the food system, we will return massive tracts of land to biodiversity, reduce food insecurity and global conflicts, and let the Earth heal itself. Eliminating the need for animals in the food system is the easiest path to preserve our planet — without compromising quality of life.”

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