Impossible Foods has announced the launch of three new plant-based retail products aimed at providing families with convenient meal options. The new offerings include Impossible™ Disney The Lion King Chicken Nuggets, Impossible™ Meal Makers, and Impossible™ Corn Dogs. The company continues to grow its presence in the plant-based meat sector, where it claims to currently hold the second-largest market share in the US.
“Our new Lion King Nuggets offer a fun and familiar way for kids and adults to enjoy our plant-based chicken”
The new Impossible Disney The Lion King Chicken Nuggets feature plant-based nuggets shaped like characters from Disney’s “The Lion King.” The release coincides with the upcoming premiere of Mufasa: The Lion King. According to Impossible Foods, the nuggets offer 10 grams of protein per serving and contain 60% less saturated fat than traditional chicken nuggets. They are also free of cholesterol.
Peter McGuinness, president and CEO of Impossible Foods, stated, “We’ve been proud to collaborate with Disney across their properties for the past four years, so it felt natural to extend that partnership into grocery. Our new Lion King Nuggets offer a fun and familiar way for kids and adults to enjoy our plant-based chicken.”
In addition to the Disney-themed nuggets, Impossible is launching two other products: Impossible Meal Makers and Impossible Corn Dogs. The Meal Makers line includes pre-seasoned versions of the company’s plant-based ground beef, available in Taco and Italian-style flavors. Like other Impossible products, Meal Makers contain 19 grams of protein per serving, no cholesterol, and 33% less saturated fat compared to traditional ground beef.
The Impossible Corn Dogs combine the company’s plant-based hot dog with a soft cornmeal coating. Impossible Foods claims that the corn dogs contain 40% less total fat and saturated fat compared to animal-based corn dogs, along with zero cholesterol.
A year of expansion
This product expansion follows a year of notable activity for Impossible Foods, which has been working to diversify its distribution channels and partnerships. Earlier this year, the company introduced its products to school district menus in Florida, partnered with the US Army Central, and took part in Burger King’s million-dollar Whopper campaign. And we can’t forget its packaging overhaul.
Impossible products were also featured at the MET Gala, and the company opened its first foodservice concept in Chicago. The new product launch represents yet another example of Impossible’s commitment to making its offerings appealing and accessible to consumers across all generations and demographics.
The new products will be available in grocery stores nationwide in the coming weeks.
