• Itsu Launches Vegan Protein Cup Noodles Into Sainsbury’s

    Itsu, an Asian-inspired healthy eating brand, has launched a new line of vegan protein noodle dishes that will be available at Sainsbury’s in the UK and on Amazon from this month. The soya bean noodles, with a handmade miso-based broth produced in Japan, offer over 20 grams of protein per serving and are available in three Asian flavours.

    The three flavours available are:

    • Super Sesame: a vegan miso-based broth with a blend of nutty sesame seeds, herbs and spices
    • Crackin’ Curry: a miso-based vegan broth with a blend of Japanese curry spices.
    • Mega Miso: a vegan miso-based broth with a blend of spices and a hint of chilli.

    The handmade miso-based broth complements itsu’s existing range of popular noodle dishes and is made by Yoshihiro, a renowned master of Japanese cuisine. The broth contains no artificial colours, preservatives, flavours or added MSG, has less than 212 calories and 6 g of fat per cup.

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