In this apparent current era of constant vegan fast food announcements; a month after the BBC One Show broadcast its presenter taste-testing the new vegan chicken burger, the new KFC product will be introduced to selected locations in London, Bristol and the Midlands from the 17th of June.
This morning, 13th June, KFC announced the launch of “The Imposter” burger which replaces the usual chicken fillet with a Quorn alternative, coated in the signature Colonel’s herbs and spices. It will be available in the above locations for a four-week trial until 15 July. For the next four weeks following 15 July, the same locations will trial a vegetarian option called the Southern Fritter Stacker, a combination of vegetables in the usual coating.
In terms of the American market, US president of KFC Kevin Hochman said to CNN at the end of May, “We don’t see [vegan] chicken as the big trend right now. But we are definitely looking at [plant-based alternatives] in earnest and meeting with the big suppliers of alternative proteins to understand the market and where it’s headed.”