French plant-based producer Kokiriki is continuing to expand its alt meat offerings with the launch of an extensive new line. Having started with the production of vegan charcuterie, the brand is now launching a range of vegan nuggets and breaded alt fish products, as well as its awarding-winning plant-based tuna.
Kokiriki, a subsidiary of the Morbiano Jouault group, has been producing vegan meat in the form of charcuterie, burgers, and meatballs since its launch in 2021 and has been listed nationally in all Carrefour hypermarkets in France since the beginning of February. The product range launch comes after the brand won the Most Innovative Product award in the fresh and frozen category award at the Gulfood international trade fair in Dubai for its Veg-Toona plant-based tuna.
The company founder Thibaut Jouault, previously launched “All in Foods”, a vegan cheese company that was bought out by Babybel and Laughing Cow multinational Bel Group in 2020. Since then, Jouault has embarked on the production of alt meat with Kokiriki and has enjoyed great success so far. The company is also accelerating its international development and is looking for new distribution partners, both retail and industrial, in Asia Pacific, America, Central Europe, and the Middle East.
“Our mission is to offer food to people who wish to adopt a vegetarian or vegan diet, but also to people who have health problems, wish to fight against animal cruelty or contribute to the preservation of the environment,” Jouault told vegconomist France in a recent exclusive interview.
