Multinational doughnut chain Krispy Kreme has launched three new vegan flavours in the UK, taking the total number of plant-based options on offer to nine.
The new flavours are:
- Cinnamon Swirl — Hand-rolled in cinnamon sugar while hot, then topped with a cream cheese flavour frosting.
- Blueberry Bubble Bliss — Hand-dipped in wild blueberry icing, then topped with chewy blueberry bubbles and lychee-flavoured frosting.
- Salted Caramel Sensation — A double-filled doughnut containing caramel and the chain’s signature Kreme™.
All three of the new doughnuts have been certified by the Vegan Society. Following the launches, Krispy Kreme’s Vegan Selection Box has been updated to contain the Salted Caramel Sensation and Blueberry Bubble Bliss doughnuts, alongside the Original Glazed and Chocolate Orange flavours.
The other vegan doughnuts offered by Krispy Kreme are the Choc Custard, Strawberry Iced Ring, Caramel Iced Ring, and Cookies & Kreme™.
Vegan at Krispy Kreme
Krispy Kreme UK and Ireland launched its first ever vegan doughnut, the Original Glazed, for Veganuary 2021. This was followed by three more flavours in January 2022, and several others in the subsequent months and years.
Last year, Krispy Kreme Australia introduced its first plant-based options to celebrate World Vegan Day on November 1. Two flavours — Fudge Brownie Bliss and Apple Custard Crumble — were launched, with the latter becoming a permanent menu addition.
“We’re thrilled to bring our vegan-friendly doughnuts to Australia for ALL to enjoy this World Vegan Day,” said Aimee Cutajar, head of marketing at Krispy Kreme ANZ, at the time. “Fudge Brownie Bliss and Apple Custard Crumble are also a testament to our commitment to delivering incredible flavours to our customers, and I’m confident they will captivate the taste buds of vegans and non-vegans alike.”
