Products & Launches

LikeMeat launches Like Bacon in Germany

LikeMeat presents its new product Like Bacon, a gluten-free and soy-based bacon variant, marking the German food brand’s first breakfast product.

“The bacon segment is growing by +274% vs. previous year and according to recent studies, breakfast has gained in importance among Germans. Every 2nd German rates it as the most important meal of the day,” says Eva Kampendonk, Category Manager of LIVEKINDLY Germany. “Therefore, we use the potential to successfully exploit the segment together with the retailer.”

Dr. Achim Knoch, Head of R&D at LIVEKINDLY Europe, adds: “We want to give conscious consumers the opportunity to have a meat-free alternative for breakfast, for example. That’s why we have orientated ourselves on the original bacon in terms of taste and texture. The new product Like Bacon is produced in our own vegan production facility in the Netherlands.”

Creative recipe ideas for the new product will be featured on the brand’s successful TikTok channel LikeMeat. Influencer collaborations are also included in the launch campaign. Like Bacon is available now at REWE Mitte in a package size of 130g at an RRP of 2.99 euros.

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