UK vegan chocolate pioneer LoveRaw has unveiled its newest product, the Peanut Caramel Bar. The vegan treat is made with roasted peanuts, nougat, and caramel, coated in LoveRaw’s signature m:lk chocolate.
Like the rest of the brand’s chocolate range — which includes Nutty Choc Balls, Cre&m Wafer Bars, Peanut Butter Cups, and M:lk Chocolate Bars — the new product is dairy and palm oil-free, with no artificial ingredients added.
The Peanut Caramel Bar will be available at DDC Foods, Wholesaler Epicuirum, and online on LoveRaw’s website from April 28th.
Innovative plant-based chocolate
Founded in 2013 by Manav and Rimi Thapar, LoveRaw has seen exponential success with its unique product portfolio and strong brand identity. In 2020, it debuted the world’s first vegan wafer bar, the M:lk Choc wafer bar, which was quickly followed by a white chocolate version and a salted caramel flavour.
In June 2022, LoveRaw launched its Ferrero Rocher-style “Nutty Chocolate Balls”, selling a quarter of a million in three weeks. Six weeks later, the brand introduced its Caramelised Biscuit Cre&m Wafers. According to LoveRaw, the products’ success is partly due to the fact that they foster familiarity with traditional chocolates.
“Our mission is to always create the best-tasting and most innovative plant-based chocolate products on the market, and the Peanut Caramel Bar is no exception,” said Manav Thapar. “We are really excited to be announcing the latest addition to our best-selling range, and can’t wait to see the reaction!”
LoveRaw plant-based chocolates are available at Waitrose, Ocado, Co-op, Whole Foods Market, and several small independent stores.
