Products & Launches

Mark Cuban-Backed Wild Earth Launches World’s First High-Protein, Meat-Free Dog Food

Wild Earth Inc, a startup using biotech to reinvent the pet food industry, has officially launched the industry’s first line of high-protein, meat-free dog food at this year’s SuperZoo Conference, the largest pet industry event in North America, taking place in Las Vegas.  Wild Earth says it is looking to change the conversation around sustainable and healthy dog food by utilising fungi-based proteins.

Wild Earth is a sustainable, biotech-driven pet food company on a mission — to make dog food better. Similar to food innovators creating cultured protein for human consumption, Wild Earth is developing clean, plant and fungi-based proteins for our pets that are healthier, better for the environment, and more humane than conventional products. Looking to transform the pet food industry by way of meat-free alternatives, Wild Earth is led by cellular agriculture pioneers and an experienced business team comprised of chief executive officer Ryan Bethencourt and chief veterinary officer Dr. Ernie Ward, also known as “America’s Pet Advocate.” The company has received $16 million in funding thus far from investors that include VegInvest, Felicis Ventures, Mark Cubang, Mars Petcare, Stray Dog Capital, Founders Fund, and Thiel Capital.

A recent UCLA study calculated that the production of dog and cat food generates the equivalent of 64 million tons of carbon dioxide per year resulting in 25-30% of the environmental impact of meat consumption in the United States. Wild Earth’s paradigm-shifting pet food replaces factory-farmed meat with yeast proteins that provide the 10 essential amino acids that dogs require without the harmful effects of meat production.

Wild Earth - Us vs. Them
©Wild Earth

“The effects of meat production on the environment are well-documented and utterly unsustainable, and pet food is a large part of the problem. The irony is that there is a better way, dogs can thrive on a clean, plant-based diet,” said Wild Earth CEO Ryan Bethencourt. “When we set out to make the healthiest food for our pets and the environment, we knew we had to look past meat. We’re of course also animal lovers, so kind, cruelty-free nutrition that avoids lab animal testing is of utmost importance to us.”

Wild Earth has secured more than $16 million in funding thus far including a Series A round led by VegInvest announced earlier this year, and $550,000 from Mark Cuban, owner of the Dallas Mavericks and judge on ABC’s Shark Tank. “I invested in Wild Earth because they have the potential to transform the Pet Food industry just like Beyond Meat has transformed the meat industry,” said Cuban. “The release of their first flagship product, a clean, high protein dog food, is a huge milestone for the whole pet food industry.”

Wild Earth’s dog food will be available in independent pet food retailers nationwide starting in September 2019, with United Pacific Pet (UPP) serving as the exclusive distributor in California, Nevada, Arizona and Hawaii. The product can also be purchased online at Representatives from Wild Earth will be available at this year’s SuperZoo conference. Join them at booth #565 to learn more about the company’s nutritionally-complete, high-protein adult dog food.

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