Products & Launches

Meatless Farm Launches Vegan Steak Into Sainsbury’s

UK meat alternative giant Meatless Farm today announces the launch of a vegan steak NPD into 125 Sainsbury’s stores nationwide, targeting flexitarians and meat-reducers who enjoy red meat but are aware of its environmental impact and stating that in-home steak consumption is currently on the increase*.

Meatless Farm joins Vivera – available in Sainsbury’s and Tesco, and the LiveKindly-acquired No Bull steak at Iceland, as plant-based steaks currently available in major British supermarkets.

The plant-based steaks are based on pea protein, are soy- and gluten-free, and reportedly emulate the taste and texture of steak made from cows. The Meatless Farm Steak contains over 15g of protein per fillet and creates a lower carbon footprint than its animal meat counterpart. And of course, without the suffering.

© Meatless Farm

Michael Hunter, Managing Director of Meatless Farm UK and Ireland said: “Our new plant-based Steak is our latest step in creating exciting and innovative new products and further diversifying the plant-based market.

“Responding to consumer demand, we’ve brought another credible contender to the market to challenge the red meat sector. Many people enjoy a steak meal, yet red meat has the highest environmental impact, so we’ve created a plant-based version to help consumers enjoy a steak experience in the week that delivers on taste and texture yet is better for the planet.”

The Meatless Farm Plant-Based Steak is available in select Sainsbury’s stores now and in Ocado stores from the week commencing 30 May at an RRP of £3.50 for two fillets.

*AHDB: Kantar w/e 11 July 2021

Please add to your contacts!

Recent Posts

AlgiKnit Raises $13 Million to Scale Sustainable Kelp Yarn Production

Sustainable kelp yarn producer AlgiKnit has raised $13 million in its Series A funding round,…

June 30, 2022

Newly Formed Project Eaden Raises €8M For Alt Beef Products With “Unseen” Texture and Taste

Newly formed German foodtech Project Eaden announces an €8 million seed round led by Sweden-based…

June 30, 2022

BALPro Study Says 73% of Germans Eat Alt-Protein Products on a Regular Basis

Research by the Association for Alternative Sources of Protein (BALPro), in collaboration with Bloom Partners,…

June 30, 2022

Briana King and Green Monké to Launch High-Dose THC Beverage in California

 Los Angeles-based skateboard icon and popular cannabis soda announce collaboration on new can design and…

June 30, 2022

Green Generation Fund Raises €100M to Provide Seed Capital to Alt-Protein Startups

Entrepreneurs Manon Littek and Janna Ensthaler have launched the €100 million Green Generation Fund, after…

June 30, 2022

THIS Launches New Range Into Fast-Growing UK Frozen Plant-Based Meat Category

THIS is launching into a new category with a range of frozen plant-based food products.…

June 30, 2022