Products & Launches

Mind Blown Seafood Debuts New Crab Cakes and Launches National Distribution at Sprouts Farmers Market

Mind Blown by The Plant-Based Seafood Co. announces the launch of its fourth alt-seafood product, Mind Blown Crab Cakes, and its first national distribution at Sprouts Farmers Markets. Starting today, the brand’s new Crab Cakes, Dusted Shrimp, and Dusted Scallops will be available at Sprouts locations across the US. 

The Mind Blown Crab Cakes feature plant protein and are seasoned with celery and onion to recreate the classic flavors of crab cake, as well as panko bread crumbs for a flaky texture. In addition to Sprouts, the crab cakes, scallops and shrimp are also available for wholesale buyers through VedgeCo.

Mind Blown Flaky Crab Cake
©Mind Blown

Celebrity supporters

In recent months, the female-founded vegan seafood brand has gained high-profile support from top influencers in the food industry, including celebrity chef Spike Mendelsohn, co-founder of the popular plant-based burger chain PLNT Burger. In February, Mendelsohn made an investment in the alt-seafood company for an undisclosed amount. Months later, Top Chef host and James Beard Award-winning chef Tom Colicchio similarly joined MindBlown as a backer. 

Mind Blown’s products have earned multiple awards including Best New Frozen Product at the 2022 Expo West NEXTY Awards, Best Plant-Based Seafood Product at the World Plant-Based Awards, and most recently, Best Plant-Based Seafood Product of the Year at the Mindful Awards. 

Mind Blown Shrimp Sushi
Mind Blown Coconut Shrimp Sushi ©Mind Blown

“Fantastic on their own”

“Pulling from our years of experience creating traditional crab cakes, we wanted to create a plant-based version that was identical to the taste and texture of the crab-filled ones that we used to make by hand,” said Mind Blown Co-Founder Monica Talbert. “Any application of a traditional crab cake, ours does equally as well, if not better. Our plant-based crab cakes are fantastic on their own, or in your favorite crab cake sandwich, slider, or even stuffing.”

Share

Newsletter

Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.

Subscribe