Products & Launches

Nasoya Launches Plant-Based Chicken Bites at Albertsons and Meijer

Nasoya, an American-based tofu brand, has introduced a new product under its Plantspired range: Plant-Based Chick’n. This new product line is now available at Albertsons and Meijer stores, offered in two Asian-inspired flavors: Kung-Pao and Bee-Free Honey Garlic.

“We immediately turned our attention towards chicken – the most consumed animal protein in the United States.”

Pulmuone, the South Korean parent company of Nasoya, is one of the world’s leading producers of tofu. It launched the Plantspired line under the Nasoya brand in 2022 and has since expanded the line to include plant-based steak in a variety of flavors and Toss’ables pre-baked tofu bites. According to the company, the Plantspired Plant-Based Steak saw a significant sales increase of 155% in 2023.

Expansion of the Plantspired range

Director of Marketing Communications and Consumer Insights at Pulmuone, Ellen Kim, commented on the expansion: “We are thrilled to see Plantspired Steak enjoyed by so many consumers in different stages of their plant-based journey, and knew they were hungry for additional plant-based options that featured exciting global flavors.

“We immediately turned our attention towards chicken – the most consumed animal protein in the United States – and worked to develop a convenient, plant-based alternative that delivers on both taste and texture. Plantspired Plant-Based Chick’n is an exciting addition to our lineup and reaffirms our commitment to making sustainable plant-based eating accessible.”

© Nasoya

Plantspired Plant-Based Chick’n is designed to deliver a meat-like texture. Each package contains up to 45g of plant-based protein, and the Chick’n is ready to cook directly from the pack. The Kung Pao option offers a blend of sweet, spicy, and tangy notes, whereas the Bee-Free Honey Garlic provides a combination of sweet and savory tastes. The new chicken alternative is suitable for a variety of dishes, from stir-fries and salads to tacos and more.

Last month, Pulmuone attended Natural Products Expo West, where it offered an exclusive preview of the new plant-based chicken products, along with an updated format for its vegan dumplings with dipping sauces and new vegan dressings.

In an interview with vegconomist, Kim offered predictions on the industry’s future trends, stating, “We’ve seen a significant increase of non-vegan and non-vegetarian consumers beginning to incorporate plant-based products into their everyday diets. As the plant-based industry and Nasoya continue to develop nutritious plant-based alternatives for consumers to enjoy, we’re confident that the industry will continue to thrive.”

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