As more and more Brits opt for organic and plant-based products, Danish brand Naturli’ Foods launches its Organic Vegan Spreadable into Waitrose stores. The 100% plantbased butter is gluten-free, offers a buttery flavour with a mild taste of almonds, and has received prizes for both innovation and flavour.
The Naturli’ Foods butter, created with rapeseed, coconut, shea nuts and almonds, has been a popular choice at IKEA stores across Denmark since last year along with its oat milk. The brand’s portfolio also includes vegan beef mince which entered the US market in November.
CEO Henrik Lund says, “We aim to make our modest contribution to restoring the balance between people and nature, and the British agree entirely with our way of thinking. They understood long ago how important it is to choose plant-based products. Quite simply, what we choose to eat each day has an effect on the climate.”
Naturli’ Organic Vegan Spreadable, winner of the World Food Innovation Award, and the Anuga Taste Award, was immediately popular when it was introduced in Denmark. It is now available in 90 Waitrose stores across the UK.
