Chilean food technology company, NotCo, has partnered with PepsiCo to introduce two new plant-based products to the Chilean market: NotMayo Doritos and NotChicken Nuggets Flamin’ Hot. These products are designed to combine the bold flavors of popular snack brands with plant-based ingredients, aiming to meet the growing consumer demand for plant-based alternatives.
Disruption powered by AI
The collaboration merges PepsiCo’s established brand presence with NotCo’s AI-powered innovation, enabling the rapid development of plant-based versions of Doritos and chicken nuggets. Matías Muchnick, CEO of NotCo, stated, “PepsiCo is one of the leaders globally. What they do, they do extremely well, including their choice of partners.
“At NotCo, we found a company that likes speed as much as we do, and they throw themselves into innovation, into disruption, without fear of doing new things. That has been key in this dynamic of merging two brands and creating something unexpected for consumers.”
PepsiCo’s extensive experience in the global snack market provides a strong platform for these new products, especially with well-known brands like Doritos. “At PepsiCo, constant innovation is a fundamental pillar, and this collaboration with NotCo marks a decisive step with the most disruptive Chilean foodtech in the region. It is a partnership that puts technology at the center, integrating artificial intelligence and science to develop unique products.
“This collaboration with NotCo marks a decisive step with the most disruptive Chilean foodtech in the region”
“We not only diversify our portfolio with proposals based on cutting-edge technology, but also strengthen our ability to anticipate an increasingly conscious and demanding consumer, while maintaining the bold and unmistakable flavor of Doritos, now in new and surprising versions.”
Leveraging CPG powerhouses
NotCo has previously established partnerships with large consumer packaged goods (CPG) companies, including Kraft Heinz in North America. By working with industry giants like PepsiCo, NotCo is able to tap into their vast consumer base and established product lines, expanding its presence in mainstream markets.
The company posted the update on social media, stating, “This is not just another collaboration. It’s the best of Doritos, powered by NotCo AI technology, speed, and disruption. And we couldn’t be prouder of the result. Spoiler: This is just the beginning.”
