Brazilian oat specialist Nude. and Mãe Terra Produtos Naturais e Orgânicos have partnered to create a line of sustainable oat-based children’s drinks that display the product’s carbon footprint on the packaging.
The new Nude. Zooreta oat milk range comes in three flavors: cocoa, red fruit, and vitamin (banana, apple, and papaya). The initiative marks the first time for Mãe Terra, though carbon footprint labels are already part of Nude.’s climate-transparent message. Both companies are B Corp Certified.
The new vegan drink range will be part of Mãe Terra’s Zooreta portfolio, which includes snacks, granola, and cookies for children. Suitable for vegans and lactose-intolerants, the drinks are gluten-free, without added sugar or additives to offer a clean-label alternative.
Lower environmental impact
Nude. was founded in 2020 by Giovanna Meneghel and Alexander Appel in São Paulo to help consumers transition to a low-carbon economy and consumption.
The brand leverages the power of oats to make plant-based milk, protein drinks, barista milk, and oat cream for cooking applications.
Last year, Nude. reportedly raised R$25 million ($4.8 million) in a Series A led by Vox Capital, reaching $5 million in funding, according to Crunchbase. The company, which has expansion plans in the region, said it would use the funds for equipment, brand building, and to reduce its CO2 emissions through preservation projects and reforestation credits, reports Contxto.
Additionally, Nude. studies the entire oats value chain and shares the emissions of its products in carbon footprint labels. Nude. claims to be the first Latin American food brand to showcase these labels on packaging.
“Join our movement, we invite more and more brands to join us in monitoring and communicating the climate impact of their products, as we believe in a world in which customers will be able to choose products based on their environmental impact,” says the company.